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Collab Week: Your Deliverables
What you need to create this week, with company context for reference
Note: The Company Strategic Focus and Q1 Priorities shown here are drafts being socialized this week. We're actively seeking feedback from leadership before finalizing.
What You're Creating
Enter your team's Strategic Focus and Priorities here →
The outcome-driven actions your team is committed to this year. Each should ladder to a Company Strategic Focus. Include success criteria for each.
Where your team will focus this quarter to advance your Strategic Focus. Each should have clear success criteria.
How We'll Use These
Strategic Focus and Priorities guide decisions
When alignment works, teams can prioritize without escalating, decisions happen faster, and resources flow to the work that matters most.
We are explicitly choosing to focus our energy on work that has the highest impact in driving our Strategic Focus and Q1 Priorities forward.
Company Context: Strategic Focus
Your Team Strategic Focus should ladder to one of these
Our growth efforts—particularly in software—give us the best opportunity to demonstrate a credible track record of value creation.
Success looks like: 25% YoY software revenue growth, growing CLV, growing active user base
An integrated hardware and software ecosystem provides competitive differentiation that no single software title can match.
Success looks like: A credible plan to 10% EBITDA by 2028, backlog of high-ROI products, demonstrated early wins
AI-era competition punishes slowness. Universal Audio is uniquely positioned to lead this moment with craftsmanship and intention.
Success looks like: Clear AI vision communicated, shipping AI-enabled products, key partnerships established, internal AI adoption increasing
Our core mission is to thrill and inspire music makers. Reducing friction helps customers succeed sooner and stay engaged longer.
Success looks like: Improved onboarding metrics, faster time-to-first-win, consistent experience across touchpoints
We don't rise to the level of our goals—we fall to the level of our systems. Organizational health is a competitive advantage.
Success looks like: Right leaders in right roles, clear decision rights, teams know what matters and how success is measured
Company Context: Q1 Priorities
Where the company is focusing this quarter
Build the foundation for sustained active user growth by creating a free membership
→ Build a healthy modern direct-to-consumer business
✓ Free membership launched; Active user base growing
Mobilize and ensure alignment around our vision for AI in our products
→ Leverage AI to bring joy to customers and to do our jobs better
✓ AI vision documented and communicated; Teams aligned and mobilized
Build a hardware roadmap worth funding
→ Return hardware to profitability
✓ Roadmap approved; Risk-adjusted backlog sufficient for 10% EBITDA path
Fill out our UAOS (operating rhythm) framework and activate it
→ Develop the people, process and systems that lets us move fast and win
✓ UAOS framework complete; Teams operating within cadence
What We Need From You
Your team's Strategic Focus and Priorities should ladder up to the company level. When you present Wednesday/Thursday, show how your work connects.
Enter your team's Strategic Focus and Priorities here →
Team Strategic Focus (3-5)
Outcome-driven actions your team is committed to this year. Each should ladder to a Company Strategic Focus. Include success criteria.
Q1 Priorities (3-4)
Where you're focusing this quarter. Each should advance your Team Strategic Focus. Include success criteria.
What Comes Next
Health Metrics to track progress toward your Strategic Focus areas.
| What |
Description |
| Health Metrics |
Performance KPIs that track progress toward your Strategic Focus areas. These are the numbers that tell us if we're winning. |